i-commerce: IdeaExhange offers a marketplace for people to share their knowledge

By Deseret News Nov 8, 2000, 10:07am MDT

You’ve spilled cranberry juice on your mother-in-law’s oriental rug and she’ll be home in an hour. Think you might be willing to spend $2 to learn how to remove the stain?

Rob Brazell, Brad Baldwin and Von Whitby have staked their futures on that willingness to learn. They believe that intellectual property will be at the heart of the new economy and people will begin selling their knowledge, creativity and experience, rather than just their time. So they’ve created a Web-based company, IdeaExchange, where anyone can post an idea for a $2 monthly fee, set a price and wait to see what sells. Read more…

New Web site creates forum for buying and selling of ideas

By Kristen Lara, Nov. 21, 2000

Created by Robert Brazell, the concept behind IdeaExchange.com stemmed from his work in co-authoring “The Idea Economy.” The fictional novel follows the world’s move from an economy based on service to one that’s based on ideas. Read more…

Here’s an idea, that’ll be five bucks

by Ben Charny,  Oct. 6, 2000

The idea came to IdeaExchange founder and chief executive officer Robert Brazell with the quickness of a pluck of a broken guitar string.

“This college student discovered a way to restore and preserve guitar strings,” Brazell explained. “In previous economies, what would someone do with that idea? There was just no efficient marketplace.” Read more…